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Wrangler launches FR jean featuring advanced comfort technology by Westex

Wrangler partnered with Westex by Milliken to engineer the Wrangler FR Advanced Comfort jean.

30th September 2015

Innovation in Textiles
 |  Greensboro, NC

Protective, Clothing/​Footwear

American denim brand Wrangler has announced the launch of the Wrangler Flame Resistant (FR) Advanced Comfort jean, the newest extension of the brand’s performance apparel featuring four-way flex technology, developed in cooperation with Westex by Milliken.

“At Wrangler, we’re dedicated to working with our core consumers to better understand what they need from their apparel while they’re on the job,” said Gerald Guiliano, Director of Merchandising at Wrangler.

“By combining Westex by Milliken’s deep knowledge of FR protection and our unique comfort technology, with a jean that’s long-loved for style and fit, we’re solving the need for jeans that don’t get in the way of a job well done.”

Latest advancements

Wrangler partnered with Westex by Milliken to engineer the Wrangler FR Advanced Comfort jean. As a leader in specialty textiles and protective fabrics, Milliken provided the latest advancements in FR fabric development with Westex Indigo for a new line of denim.

The fabric, which is made of a unique blend of fibres designed to increase mobility, durability, and comfort, is said to allow workers to be productive while exceeding flame resistant requirements from leading protection agencies including the National Fire Protection Agency (NFPA), the American Society of Testing and Materials (ASTM) and the Occupational Safety and Health Administration (OSHA).

Creating innovation

“For Westex by Milliken, the new Wrangler FR Advanced Comfort denim collaboration is another example of creating innovation that helps solve concerns about fit and freedom of movement for workers worldwide,” said Mike Enright, Vice President of Westex by Milliken. “This jean has demonstrated a significant increase in flexibility and stretch over the current FR denim in the market.”

The Wrangler FR Advanced Comfort jean features room2move technology in a regular and relaxed fit with gusseted construction that is said to allow for a greater range of motion in all directions, reinforced back pockets for increased durability and extra deep front pockets for added functionality. The Wrangler FR Advanced Comfort jean will be available in March 2016.

Westex by Milliken

Westex by Milliken offers comfortable, market-proven FR fabrics that are specified by name by thousands of companies globally and have been the choice of industry professionals for over 50 years.

Westex by Milliken is a fully owned entity of Milliken innovation company, which has developed one of the larger collections of United States patents held by a private US company.

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