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2nd March 2018, Boston, MA

Reebok introduces new Fast Flexweave running shoe

A global fitness lifestyle brand Reebok has released Fast Flexweave, a dynamic running shoe built with Flexweave – an innovative technology that boasts the coveted balance of lightness, durability, fit and stability.

The Fast Flexweave shoe is said to provide the ultimate combination of fit and performance, ideal for a wide variety of quick-burst workouts and speed drills. The figure-8 construction of the Flexweave material allows for ‘zones’ throughout the shoe that deliver a unique combination of front-of-the-foot flexibility, midfoot stabilisation, and breathability – all with a seamless, street-ready look that doesn’t sacrifice style, the company explains.

The Fast Flexweave shoe is said to provide the ultimate combination of fit and performance. © Reebok

“Innovation should never come at the sacrifice of performance or aesthetic, and with the Fast Flexweave, we’re setting a new standard,” said Scott Daley, General Manager at Reebok. “Flexweave is going to be a major part of the Reebok DNA moving forward and represents a huge step forward in footwear technology.”

The shoe and the Flexweave campaign are being supported by Reebok brand ambassadors. © Reebok

Flexweave is the latest offering from the Reebok Innovation Collective, a dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting technical performance and expression.

Flexweave is the latest offering from the Reebok Innovation Collective. © Reebok

Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond, including the Reebok CrossFit Nano 8 and more. The Reebok Fast Flexweave is now available in introductory colourways.

The shoe and the Flexweave campaign are being supported by Reebok brand ambassadors, such as Ariana Grande, Brandin Cooks, Devonta Freeman and Luis Badillo Jr.

www.reebok.com

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