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Fibres/​Yarns/​Fabrics

Repreve lands NFL for eco fan experience

The Repreve Ultimate Sports Fan Experience is part of Unifi’s national Repreve mobile tour.

12th September 2017

Innovation in Textiles
 |  Denver, CO

Clothing/​Footwear, Sports/​Outdoor, Sustainable

The Repreve Ultimate Sports Fan Experience is part of Unifi’s national Repreve mobile tour, in which the company travels the nation with a custom-designed, interactive trailer to educate the public about the importance of recycling and showcase the high-quality Repreve-based products that can be made when fans recycle their water bottles. Unifi’s Repreve fibre is used by many of the world’s most influential brands in the auto, fashion and home industries, including Ford, New Era and Pottery Barn.

Raising awareness

“Only 31% of plastic bottles are recycled in the US, which is a statistic Unifi is working diligently to change,” said Jay Hertwig, vice president of global brand/Premium Value-Added (PVA) sales for Unifi.

“Through the Repreve Ultimate Sports Fan Experience and the mobile tour, we aim to rally people’s passion for sports and help expand that passion to taking better care of our environment. Because so many performance sports brands use Repreve in their products, it’s a great opportunity to connect fans with environmentally responsible practices and top-quality merchandise, as well as show them that they can make a positive impact on our environment just from buying recycled products.”

Catalyst for environmental change

“We are proud to be a part of the Repreve Ultimate Sports Fan Experience this season and happy to be able to provide our fans with a cool experience inside the Broncos stadium,” said Darren O’Donnell, vice president of business development for the Denver Broncos.

Now expanding to the NFL, the Repreve Ultimate Sports Fan Experience is a sweepstakes that highlights how fans can be a catalyst for environmental change and features once-in-a-lifetime opportunities. The Denver Broncos winner will receive a set of prizes for them and three guests, including pre-game field passes, tickets to the Bud Light Champions Club, access to the Broncos’ special halftime chalk talk, a visit to the post-game conference, complimentary gourmet food and beverages, VIP parking, a team merchandise pack, and the opportunity to mingle with Broncos cheerleaders and Broncos alumni.

“We are elated that the Denver Broncos can participate for the first year ever in this Ultimate Sports Fan Experience,” added Jessica Geymayr, partnership activation coordinator for the Denver Broncos. “Repreve has been a great partner and this is an awesome way to reward our fans with a unique VIP experience inside our doors.”

www.repreve.com

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