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Columbias anti-counterfeiting programme is success

Research and Markets has announced the addition of Textiles Intelligence's new report "Performance Apparel Markets: Business Update, 3rd Quarter 2008" to their offering. USA-based Columbia Sportswear, a manufacturer of active outdoor apparel, has revealed that its efforts to reduce the counterfeiting of its products around the world have been a success. Since 2003 the company has worked with local, national

16th December 2008

Innovation in Textiles
 |  Dublin

Sports/​Outdoor, Clothing/​Footwear

Research and Markets has announced the addition of Textiles Intelligence's new report "Performance Apparel Markets: Business Update, 3rd Quarter 2008" to their offering.

USA-based Columbia Sportswear, a manufacturer of active outdoor apparel, has revealed that its efforts to reduce the counterfeiting of its products around the world have been a success. Since 2003 the company has worked with local, national and international law enforcement agencies to identify counterfeit goods in more than 50 countries.

In 2007 it staged 60 successful raids on factories manufacturing counterfeit products in China In 2007 it staged 60 successful raids on factories manufacturing counterfeit products in China. And in the winter of 2007 it successfully blocked the sale of counterfeit jackets in a group of discount stores in the USA.

Furthermore, in May 2008 it was granted a preliminary injunction in India against a group of retailers, manufacturers and franchisees which were illegally producing and selling counterfeit apparel featuring a number of the company's brands.

Commenting on the company's campaign against counterfeiting, the President and Chief Executive Officer (CEO) of Columbia Sportswear, Tim Boyle, said: "We urge consumers to seek authentic Columbia product so they can get all the protective qualities we work so hard to provide. We are extremely grateful to the customs officials and law enforcement agencies around the world who work with us as our first line of defence in this battle. With their continued assistance, we intend to continue our vigilance against counterfeiting." Columbia Sportswear owns a number of brands including Montrail, Mountain Hardwear, Pacific Trail and Sorel.

Key Topics Covered:

Anti-counterfeiting, corporate social responsibility, financial results, investments, joint ventures, cooperation, licensing and distribution agreements, mergers and acquisitions, markets, trade and trade policy, list of tables, companies mentioned

For more information visit http://www.researchandmarkets.com/research/2deaf1/performance_appare

SOURCE: Research and Markets

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