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SGL Carbon concludes strategic realignment

The new brand symbolises the direction of the new SGL and the focus on the future topics of mobility, energy and digitisation.

29th May 2018

Innovation in Textiles
 |  Wiesbaden

Transport/​Aerospace, Civil Engineering

Dr Jürgen Köhler, CEO, SGL Carbon. © SGL CarbonAt today's Annual General Meeting SGL Carbon presented its new brand concept to the public for the first time. It combines the word mark SGL Carbon – formerly: SGL Group - The Carbon Company – with a newly developed company logo. With this, the company is visually putting an end to its strategic realignment.

“With the completion of the strategic realignment, a new era begins for us as a company,” said Dr Jürgen Köhler, CEO of SGL Carbon. “Now is the right time to rethink and sharpen our profile. With our revised brand, we clearly demonstrate what we demand from ourselves and our value proposition to the markets. As a technology-based company it is our aspiration to develop smart solutions that deliver a clear benefit for our customers.”

Read the full article on our Inside Composites website

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