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Automotive inroads for Loomia

Technology can combine several functions in one soft circuit system.

24th May 2021

Innovation in Textiles
 |  Culver City, California


Loomia, based in Culver City, California, has partnered with the Global Alliance Automotive (GAA) to promote the use of soft circuit technology in the automotive industry.

Loomia’s patented e-textile technology is a soft, flexible, customisable circuit that can be embedded into automotive fabrics such as PU leather, wood veneer and knits and wovens. The technology can provide lighting, user interfaces, sensing and heating for interiors and is distinguished by easy to customise components and lightweight integration.

“We’ve been excited by how the automotive industry has embraced our electronic-textile technology and working with GAA will allow us to reach more customers in it,” said Madison Maxey, CEO of Loomia. “We think that the organisation’s expertise paired with our patented technology can make an impact on automotive interiors.”

“Loomia’s soft circuit systems are a game-changer for the automotive industry,” added Ralf Mueller, GAA Managing Director. “There are 3D touch/HMI/heating/lighting solutions on the market already, but the fact that Loomia is able to combine several functions in one soft circuit system offers our customers on the OEM and system supplier level a freedom of choice and tailoring which is outstanding. The fact that in the end the circuit system can be used as a soft, flexible and robust fabric is adding extra advantages compared to other individual solutions available on the market.”

Loomia’s soft circuit systems can be used when standard PCBs (printed circuit boards) aren’t up to the task, bringing heating, lighting and sensing to car seats, medical apparel, outdoor gear and more. The company holds five granted patents and has partnered with a 40-year-old printed electronics manufacturer, Eastprint, to bring its technology to scale.  E-textiles are predicted to be a $5.5 billion market in the next decade but lack the supply chain and manufacturing scale to reach that potential. The LEL (Loomia Electronic Layer) technology is a solution to this problem.

As a worldwide group of 19 independent business development and engineering service providers located in 15 countries all over the world, GAA provides industry experience and domain knowledge in the automotive and manufacturing segments. The main task of the GAA satellite offices is to establish a presence for its clients at specific OEMs and/or first tier suppliers. With its global team of more than 230 technical specialists, GAA represents around 170 automotive component manufacturers and technology providers.

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