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Optitex to focus on 3D digital fashion products at PI Apparel 2015

Optitex CEO Asaf Landau will deliver a keynote speech showcasing the advantages offered by the recently released version O/15 of the Optitex software.

19th June 2015

Innovation in Textiles
 |  New York City, NY

Clothing/​Footwear, Sustainable, Transport/​Aerospace, Interiors

PI Apparel, a key event for the textile industry, brings together fashion, apparel and footwear industries to discuss challenges and opportunities offered by modern technology in the continuous improvement and streamlining of product lifecycles – from cradle to grave.

This year the conference will take place at Manhattan’s prestigious Union League Club – a continental change, as the event was previously hosted in London.

Latest trends and advances

Optitex will headline the event as a top sponsor. Optitex CEO Asaf Landau will deliver a keynote address showcasing the advantages offered by the recently released version O/15 of the Optitex software and new cloud based applications.

“PI Apparel is a terrific opportunity for professionals from across the fashion industry value chain to get updates on the latest trends and advances. We are very excited to support this major industry event, where we will demonstrate how Optitex can help designers, developers and manufacturers resolve many challenges,” said Asaf Landau.

Digital products

“We're talking about digitizing the core product of a US 1.3 trillion fashion industry – which has huge impact on industry capabilities and the way fashion brands operate. We're already seeing great market traction for digital products. You can see sales samples in a matter of hours and make alterations in seconds, to enable design and tech teams to work together to see how things look,” continued Asaf Landau.

“You’re able to see multiple colourways without waiting months for the fabric to arrive. You can see your collection in sales sample quality, three weeks after design sketches, instead of five or six months, and you can then double-down on the things that work.”


Optitex enables apparel brands to revolutionize the way they develop, produce and market fashion. With its market-leading integrated 2D/3D digital textile platform, Optitex enables its customers to create a digital garment once, and leverage it again and again, from product development and merchandising, all the way to marketing.

With a full-service solution backed by industry-leading know-how, creativity, and innovation, Optitex aims to keep its customers at the forefront of technology, enabling them to significantly reduce their costs and time to market, and increase their competitive edge.

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