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Smart Textiles

Pink & Black Haute Couture by CuteCircuit

CuteCircuit presented its latest Pink & Black Haute Couture collection at the exclusive Fashion Show sponsored by Magnum that took place in Istanbul.

9th July 2013

Innovation in Textiles
 |  London

Clothing/​Footwear

CuteCircuit presented its latest Pink & Black Haute Couture collection at the exclusive Fashion Show sponsored by Magnum that took place in Istanbul.

Highlights

Celebrities including special guest Orlando Bloom, Magnum’s ambassador and star of the new television commercial, attended the event and enjoyed the world’s first Haute Couture interactive catwalk.

Pink & Black Haute Couture collection took place at the exclusive Fashion Show sponsored by Magnum in Istanbul, featuring celebrities. © Cute Circuit

The stunning super-model Carla Moure appeared on the catwalk for the show finale, wearing the Pink & Black LED silk dress with a waist-defining crystal belt. This is the very same dress that earlier in the evening lit up the beautiful skyline of Istanbul in pink during the live television broadcast on CNN.

Wearable technology

The collection features skilful tailoring and advanced micro technology to a glamorous and sophisticated effect. Each dress is a unique piece embedded with LED technology that lights up in many different colours and magical animations, controlled directly with an iPhone App and via Twitter.

CuteCircuit has introduced many ideas to the fashion world by integrating new beauty and functionality through the use of smart textiles and micro-electronics. © Cute Circuit

Francesca Rosella, CuteCircuit Chief Creative Director said: “it was amazing to present the Pink & Black Collection in Istanbul. We love this magical city and the collection was a perfect union of luxurious tailoring and innovation. The garments are all hand made in London, and each garment was created using the finest silks and Swarovski crystals mixed with our trademark CuteCircuit Magic Fabric. This collection was a tremendous achievement for our international team.”

CuteCircuit

Headquartered in London, the company has been working with the wearable technology since its launch in 2004.

A leader in interactive fashion, CuteCircuit has introduced many ideas to the fashion world by integrating new beauty and functionality through the use of smart textiles and micro-electronics. The label launched its Prêt-á-Porter line in 2010, bringing the first-ever technologically infused casual wear to major fashion retailers.

www.cutecircuit.com

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