Controlled wirelessly using CuteCircuit’s Q Software, the new high tech mask has its original Venom shape, however it lights up making the show more dramatic.

‘The Mask’

Booldy Beetroots is used as a pseudonym by Sir Bob Cornelius Rifo, an Italian electro house and dance-punk music producer, DJ and photographer.

The artist is well-known for the black Venom mask he wears during performances.

Innovation and design

Inspired by the need of the Bloody Beetroots to interact with the audience in a more direct way, the mask features the latest advances in wearable technology design.

The new skintight and ultrathin mask’s fabric includes LEDs eyes able to glow in multiple patterns matching the DJ eclectic performance. Hundreds of LEDs that flash and sparkle following the rhythm of the music.

Fashion and technology

Using technologically advanced, ethical and clean manufacturing processes, the company guarantees that the technology used in the garments is 100% RoHS compliant, which means that no hazardous substances are present in the products and that they are free from lead and mercury as well, and are safe to wear.

The textiles used are also Oeko Tex certified, this means that they have been tested for safety and manufactured without harmful materials.

CuteCircuit

Headquartered in London, the company has been working with the wearable technology since its launch in 2004.

A leader in interactive fashion, CuteCircuit has introduced many ideas to the fashion world by integrating new beauty and functionality through the use of smart textiles and micro-electronics. The label launched its Prêt-á-Porter line in 2010, bringing the first-ever technologically infused casual wear to major fashion retailers.

www.cutecircuit.com