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Smart Textiles

Virtual Gear collection from adidas

Brand looks to strengthen community-based, member-first, open metaverse business.

23rd November 2022

Innovation in Textiles
 |  Herzogenaurach, Germany

Sports/​Outdoor

Adidas Originals is launching a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs) on adidas.com/metaverse.

Representing the brand’s first NFT collection – a new, interoperable product category adidas calls Virtual Gear – the launch accelerates the brand’s drive towards strengthening its community-based, member-first, open metaverse business.

Revealed following a teaser campaign with the adidas Discord community, and available within the wallets of existing Phase 2 Capsule NFT holders, the 16-piece collection is a creative and cultural milestone in the brand’s history – tying together past and future, virtual and physical communities and creators.

“We’re laying down a marker in this new age of originality – one that unquestionably serves the community and recognises the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression that blurring virtual worlds has allowed us all to explore,” said Erika Wykes-Sneyd, VP of the adidas Three Stripes Studio. “I love the opportunity this collection represents for our most engaged community of holders. Every capsule holder has a choice at launch – burn and express their virtual identity with the first Virtual Gear collection, or list and allow others to join the community. With our community and creator ecosystem at the core, adidas will explore every viable utility, platform and experience within Web3 to unlock new possibilities for our wearables, with a focus on tangible value for our community members.”

Designed to be worn by virtual avatars, and accessible through a PFP dressing tool, every piece within the latest NFT offering is interoperable with other identity-based projects and worlds. This means that the adidas collection is able to respond and adapt to the metaverse environments being built.

www.adidas.com

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