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Snuggle gets the edge from Kornit

Technology provides a marked improvement in quality, with better opacity of white ink on dark colours.

18th March 2022

Innovation in Textiles
 |  Peterborough, United Kingdom


Kornit Digital has supplied two Atlas MAX direct-to-garment systems to print provider Snuggle, a customer since 2017 based in  Peterborough, UK.

The Atlas MAX is the first digital direct-to-garment production system to feature XDi technology which enables users to simulate embroidery, dye sublimation, vinyl heat transfer and 3D graphic effects from a single-step platform using eco-friendly NeoPigment inks.

Delivering superior graphic detail, consistent retail quality and low and consistent cost per print to ensure profitability in any quantity, the system is engineered for adaptability to long-term automation needs, which is helping businesses like Snuggle address the ongoing labour shortage.

With seven Kornit systems in total, Snuggle is now able to produce up to 12,000 units daily, and has expanded its production space more than threefold since first investing in the technology. While the business includes an embroidery unit, Snuggle rejected screen printing due to its slow setup process, inefficient sampling for bulk orders and the inability to generate profit from smaller custom orders. Furthermore, digitally-enabled production on demand was critical to the company adapting when the pandemic economy caused many customers to suddenly cancel bulk orders.

“Our choice has always been based around speed and quality,” said Shabbir Maimoon, director and co-founder at Snuggle. “The Atlas MAX technology provides a marked improvement in the quality of prints, with better opacity of white ink on dark colours than ever before. It enables you to print 3D so you have the raised prints and can do things that a lot of brands are looking for. It gives you that edge and something different.”

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