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Applied DNA extends textiles business

Sales and marketing partnership with Navarpluma extends Applied DNA’s textiles business to include the global down and feather supply chain.

5th September 2019

Innovation in Textiles
 |  Stony Brook, NY

Sports/​Outdoor, Clothing/​Footwear

Formalisation of the partnership between the two companies follows the completion of a technological advance by Applied DNA to utilise its SigNature DNA system to allow for traceability of materials in the down and feather industry. Navarpluma, a premier supplier of down and feathers to the textiles industry, will be the first to offer this new system to its customer base that counts some of the world’s most prestigious brands as clients.

“Use of Applied DNA’s SigNature DNA system gives Navarpluma the ability to validate the provenance of raw materials used. This ability conveys a significant competitive advantage to our products in the marketplace and to those products manufactured from our raw materials,” said Benjamin Dix, Export Manager at Navarpluma. “We are very pleased to pioneer Applied DNA’s SigNature DNA system in our industry to establish a new gold standard for traceability that can be relied on by our clients and their customers.”

This is Applied DNA’s first foray into the growing down feather market, which was valued at US$ 5.9 billion in 2017 and is expected to reach US$ 10.25 billion by the end of 2025, with a CAGR of 7.5% between 2017 and 2025.

“An industry leader, Navarpluma’s reputation in the market is that of an innovative and forward-thinking supplier known for employing new advances in technology to improve their products for their clients,” said Tony Benson, Applied DNA’s Managing Director for EMEA.

“Traceability has been a key goal for them over the past several years, and with their use of the SigNature DNA system - SigNature DNA forensic molecular tag together with hand-portable SigNify in-field testing equipment aggregated under our CertainT brand– enables an industry first: the full traceability of down and feathers. Being first-to-market with end-to-end traceability of its supply chain should attract new clients to Navarpluma while also creating stickier relationships with its customer base.”

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