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Asahi Kasei reshapes stretch fibre business

Production and sales of Roica brand fibre at German subsidiary will cease as of 31st March 2022.

17th September 2021

Innovation in Textiles
 |  Düsseldorf, Germany

Clothing/​Footwear, Sports/​Outdoor

Asahi Kasei has taken the decision to restructure its Roica production strategy in order to face the new, unexpected and critical market situation. The company says that regrettably  as part of this process, production and sales of Roica at its German subsidiary, Asahi Kasei Spandex Europe GmbH in Dormagen, will be discontinued from 31st March 2022.

Asahi Kasei Corporation markets premium stretch fibre under the Roica brand, with superior performance features enabled by integrated production from raw material to yarn based on its advanced technology. Roica production sites are situated in Japan, Thailand, Taiwan, China, and Germany, with strategic sales facilities around the world.

“Recognizing the paramount importance of the European market, especially when it comes to ‘smart innovation’ where Roica is a leader, and with the goal of continuing the excellent long-term work with valued partners, customers and supply chains, Asahi Kasei will continue to develop sales, technical and marketing services in Europe through Asahi Kasei Europe, the European regional headquarters of the Asahi Kasei Group. It will especially focus on Roica added value products manufactured at its Roica production sites in Asia,” the company said in a statement today.

Through this process, Asahi Kasei says it will reshape the efficiency and productivity of its global Roica operation by keeping a strong focus on responsible innovation and sustainability in close communication and safeguarding its business partners.

“As a manufacturer of superior quality, highly functional and sustainable Roica products, Asahi Kasei will continue its journey of responsible innovation aiming to provide solutions to the textile industry and to contemporary consumers, by enhancing production capabilities and expertise at the global sites supported by an expert, wise and efficient company,” the statement said.

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