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Award-winning shells backed by GTT’s Empel

Jackets benefit from highest performance water repellent DWR and anti-wicking and stain release treatment.

2nd March 2022

Innovation in Textiles
 |  Albuquerque, New Mexico, USA

Sports/​Outdoor, Sustainable

The Empel dry textile finishing platform of Green Theme Technologies (GTT), based in Albuquerque, New Mexico, has helped brand partner Artilect claim two awards so far in 2022.

Boulder, Colorado-based Artilect’s new Autumn/Winter 2022 Silverton shell recently received the Slide x OTS 2022 winter trade show Award for Best Softshell, and its Formation 3L shell was recognised by Outside Business Journal as one of the next winter season’s Top 50 hottest new products.

“Artilect understands how consumers now demand both high performance and sustainability,” said Martin Flora, VP of business development at GTT. “Its jackets combine gifted aesthetic functional design with superior Empel rain protection to make them exceptional products. The problem with many PFA-free water repellent finishes on the market is that they don’t hold up in the rain. Our Empel platform is unique, outperforming all existing water-repellent technologies, lasting longer and removing toxic PFAs from textile finishing.”

Empel currently delivers the highest performance water repellent DWR, anti-wicking and stain release treatment on the market, and Artilect is using it on several of its latest pieces.

“The FW22 Artilect Systems collection demonstrates our obsession with the future of performance and sustainability, and we’re introducing an array of groundbreaking, world-first technologies from many of the biggest and most innovative suppliers,” said Artilect founder and co-CEO, Trent Bush. “We are also very proud to be one of the first performance apparel brands to be completely PFA/PFC free in our fabrics.”

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