Heimtextil
Texworld Paris

Free membership

Receive our weekly Newsletter
and set tailored daily news alerts.

Dyeing/​Finishing/​Printing

China’s Hotsuit opts for Polygiene protection

Brand’s products now widely used by young people in China.

3rd May 2022

Innovation in Textiles
 |  China

Sports/​Outdoor

Chinese sportswear brand Hotsuit is launching a new product range featuring Polygiene BioStatic antimicrobial technology that helps clothing stay fresh for longer. The treatment is being added to Hotsuit’s latest collections of products and more items are being continuously introduced.

The brand was established in China 2015 and its products have gone on to be widely used by young people. Today, the Hotsuit product line extends to running, fitness, leisure and other categories, with hundreds of influencers, celebrities and athletes wearing the brand’s products globally.

The Polygiene treated men’s and women’s t-shirts provide additional functional and sustainability benefits. The treatment inhibits the growth of odour-causing bacteria that thrive on sweat, heat, or humidity. By keeping the product fresh for longer, fewer washes are required, extending the life of the product and reducing its impact on the environment. The products are sold in main E-commerce channels like Tmall, JD, Tiktok etc in China, with distribution all over the world via Amazon.

“We see this partnership as a long-time commitment, and we are looking forward to growing with this interesting brand,” said Ulrika Björk, Polygiene CEO. “We have a strong focus on increasing our business in the Chinese market, and a cooperation like this is a good example of this strategy.”

www.hotsuit.com

www.polygiene.com

Latest Reports

Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...

Find out more