Total Energies
Techtextil North America

Free membership

Receive our weekly Newsletter
and set tailored daily news alerts.

Industry Talk

Polartec super charges Haglöfs’ mid-layers

The new collection is engineered to provide an outstanding level of comfort and warmth in cold conditions.

18th January 2021

Innovation in Textiles
 |  Järfälla, Sweden


For FW21 Haglöfs, the Swedish outdoor brand, has overhauled its mid-layers, boosting all-round performance.  Using cutting edge Polartec technology, the two brands have come together in a brand-new collaboration. 

Top of the mountain is Haglöfs ROC Series designed for harsh Nordic alpine environments where freedom of movement and protection are paramount.  “Take the Mimic Junction Jacket using award-winning Polartec Power Air,” says Haglöfs. “This ground-breaking fabric has a micro-quilted appearance.  Small pockets of air are trapped within the fibres, retaining warmth and reducing microfibre shedding during washing by over five times that of traditional mid-layer fabrics helping keep plastic out of our oceans.”

Haglöfs SNW Series is about big mountain performance wear. The Touring Mid Jacket is made from a Polartec fabric originally developed for the US Special Forces.  Alpha Direct is adept at accommodating changes in activity levels, keeping users comfortable throughout, without the need to shed layers.  “This adaptable insulation is fast-drying, super breathable and very lightweight.  The omission of a backing fabric (Direct) enhances the already excellent level of breathability and keeps the garment super lightweight.  Great for mountain users switching between high-pulse uphill climbs and cool, windy downhill runs,” Haglöfs explains.

Touring Mid Jacket. © Haglöfs.

Reliable kit on the trail is invaluable when the weather is unpredictable, the company says.  The Out Series Astral Hood using Polartec Power Stretch Pro is great for both all-season trekking and sitting around at camp in the evenings.  Polartec Power Stretch Pro is supremely comfortable thanks to its generous stretch, excellent breathability and durable nylon face.

The FW21 Collection includes:

- ROC Series – Mimic Junction Jacket with Polartec Power Air (M&W)

- SNW Series – Vassi Mid-Hood with Polartec Power Air & Power Stretch inserts (M&W)

- SNW Series – Touring Mid Jacket with Polartec Alpha Direct (M&W)

- Out Series – Astral Hood with Polartec Power Stretch Pro (M&W)

Haglöfs Website

Latest Reports

Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...

Find out more