Technical Absorbents

Free membership

Receive our weekly Newsletter
and set tailored daily news alerts.

Industry Talk

Puma leads in sustainable brands

CEO agrees much remains to be done to bring industry in line with sustainable goals.

6th June 2022

Innovation in Textiles
 |  Herzogenaurach, Germany

Sports/​Outdoor, Sustainable

Puma is the most sustainable brand in the fashion business according to the latest ranking of the 30 largest companies in the sector by Business of Fashion.

The publication noted that Herzogenaurach, Germany-headquartered Puma, which distributes its products in more than 120 countries and employs about 16,000 people worldwide, had leading scores for water and chemicals consumption, worker’s rights and transparency. It has also sharply improved its emissions score this year. Overall, Puma scored 49 out of 100 points – well above the industry average of 28.

“We welcome the recognition in the Business of Fashion Sustainability Index 2022 and will take our leadership position as an encouragement to take the next steps,” said Puma CEO Bjørn Gulden. “We agree with the conclusions that much remains to be done to bring our industry in line with the goal of the Paris Agreement on Climate Change as well as the United Nations Sustainable Development Goals.”

As part of its strategy, Puma announced earlier this year that it had reduced its carbon emissions between 2017 and 2021 from both its own operations (–88%) and its supply chain (–12%), in spite of strong sales growth in the same period.

Puma achieved this reduction by purchasing 100% renewable electricity through renewable electricity tariffs and renewable energy attribute certificates, moving the company’s car fleet to electric engines, using more sustainable materials and implementing efficiency improvements at a factory level.

To be transparent about its supply chain, Puma published its full list of Tier 1 suppliers and also the most important suppliers in Tier 2 and Tier 3.

In water and chemicals, Puma published wastewater tests from its suppliers with wet processing and showed improved compliance with wastewater industry standards such as the ZDHC Wastewater Quality Guideline.

To improve workers’ rights in its supply chain – a topic the company first committed to in its Code of Conduct in 1993 – Puma works together with the Fair Labor Association and the ILO Better Work Program. Puma collects and publishes wage data and other social performance indicators in its annual report.

Latest Reports

Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...

Find out more