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Spreadshirt expands partnership with Kornit

Growth is driven by increased demand and expansion into new categories such as polyester sports clothing.

3rd September 2019

Innovation in Textiles
 |  Rosh Ha’ayn


Spreadshirt has purchased Kornit Atlas systems. © Kornit Digital

Spreadshirt has purchased Kornit Atlas systems. © Kornit Digital

Kornit Digital, a market leader in digital textile printing technology and Spreadshirt, the self-expression global e-commerce company, have announced an expanded partnership for Spreadshirt to grow and renew its fleet of DTG printers to support increased demand and to expand into new categories.

Spreadshirt, an on-demand apparel brand printing more than 5.5 million items annually, recently launched a division for third-party fulfilment that is already seeing rapid growth. The company also plans to expand into polyester sports clothing. Spreadshirt says it prioritises quality and customer satisfaction and will be investing in Kornit’s most innovative print technologies in order to meet the highest quality standards and deliver fast turnaround to their customers, while increasing productivity and efficiency.

“Quality and customer satisfaction have top priority at Spreadshirt. With the significant investment we are making in new technologies and machines, we will not only achieve top print results, but we will also be able to meet more customer demands in less time,” commented Hanne Dinkel, Chief Customer Delivery Officer of Spreadshirt.

Kornit Atlas is a high-capacity system. © Kornit Digital

Kornit Atlas is a high-capacity system. © Kornit Digital

Spreadshirt has purchased Kornit Atlas systems, to be installed at multiple sites internationally. The Kornit Atlas is a high-capacity system, designed to deliver typical annual production capacity of up to 350,000 impressions, optimising production efficiency and cost of ownership. The system is aimed at highly productive garment decorators, mid-to-large-size screen printers, and innovative businesses looking to combine state-of-the art technology with lowest cost of ownership. 

In addition, Spreadshirt has been testing the Kornit Avalanche Poly Pro, as it plans to expand its business into the lucrative and growing sports and athleisure segments. The Kornit Avalanche Poly Pro is a digital, industrial process for high-quality printing on polyester, preventing dye-migration. The solution is based on Kornit’s patented NeoPoly Technology.

“Our mission is to reinvent the garment and textile printing industry with game-changing technologies. It is exciting to see this mission come to life, with visionary customers like Spreadshirt who innovate to open new markets and new business opportunities, all while being more operationally efficient,” said Omer Kulka, Kornit’s VP of Marketing and Product Strategy.

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