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Strong demand for Tencel Luxe

Luxury lyocell filament increasingly chosen by designers and brands.

28th July 2022

Innovation in Textiles
 |  Lenzing, Austria

Clothing/​Footwear, Sustainable

Lenzing reports that  sales of its Tencel Luxe speciality lyocell filament yarn grew five-fold in 2021 and the company is currently expanding production capacity by 25% to cater for growing demand.

The luxury sector is achieving sustained growth of 6-8% annually and companies within it are sourcing Tencel Luxe as a highly versatile and sustainable new generation solution.

“We are seeing a significant shift towards sustainability in the luxury and premium industry, largely driven by the younger generation,” said Vineet Singhal, vice president of noble fibres at Lenzing AG. “As a result of this rising consumer demand, the Tencel Luxe brand is looking to expand its footprint even further in the haute couture, bridalwear, ready-to-wear, denim, activewear, traditional wear, intimate and red-carpet fashion segments. We experienced strong sales growth in 2021 and are continuing this momentum into the second half of 2022, with the help of our valued partners.”

Tencel Luxe  has repeatedly appeared in collections by renowned designers such as Italian sustainability ambassador Flavia La Rocca, multi-disciplinary artist Osman Yousefzada and eco-couture house Peet Dullaert.

In the pipeline for this year, Dutch cult design duo Viktor & Rolf are using Tencel Luxe fabric developments for their haute couture and bridal collections, in addition to new offerings from brands Anciela Bav Tailor, Deepika Govind, Safaa and Taneira.

The fibre will also be showcased in exciting new collaborations with Patrick Mcdowell at the next London Fashion Week 2022 and LVMH Prize finalist Róisín Pierce at Paris Fashion Week 2022.


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