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13th November 2017, Courbevoie

Success for European machinery roadshow in Colombia

The first European roadshow of 14 textile machinery manufacturers took place on 18 October. The first European roadshow of 14 textile machinery manufacturers took place on 18 October in Bogota and the following day in Medellin, Colombia.

With more than 100 Colombian textile producers attending, it exceeded the expectations of the organisers, the Belgian (Symatex), French (UCMTF), Spanish (amtex) and Swedish (TMAS) textile machinery associations.

The organisers were particularly thankful to ALCOTEX (the Colombian Association of Textile Techniques and Professionals and of Dressmaking) and ANDI (the Colombian association of entrepreneurs), who helped organise and promote the events.

Understanding customers’ needs

“Our strategy is to be our customers’ partners and not only machine suppliers, that’s why we need to meet them at the highest possible level, face to face. This enables us to understand their needs and offer them the best possible technologies and machines with which they will be able to design new products, open new markets in a very productive, reliable, cost effective and sustainable way,” commented Elias Junker, Laroche area sales manager.

“This roadshow has been very effective. We met long-time customers and made new contacts. We will certainly meet again with the executives we have met, in international shows or on their own premises.”


The event format included a 15 minutes presentation by each machinery manufacturer. In parallel, a mini fair was held where they showed animated videos of their machinery running at client’s sites and showcased textile samples produced on their equipment. They were available to develop business cases and personalized technological solutions.

The four associations said they were very satisfied with this result and will continue to explore the format and collaborate among the European Textile Machinery Associations to showcase the latest technology to different markets.

Participating companies included: Bonas (Belgium); Canmartex (Spain); Dollfus & Muller (France); Escarre (Spain); Gomplast (Spain); Icomatex (Spain); Industrial Sagarra (Spain); Iro (Sweden); Laroche (France); N. Schlumberger (France); Petit Spare Parts (France); Picanol (Belgium); Tacome (Spain); and Van De Wiele (Belgium).


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