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23rd February 2018, Trento/Stockholm

Aquafil and H&M collaborate on conscious collection

Aquafil and H&M have joined forces to make sustainable fashion accessible and beautiful through the H&M Conscious Exclusive collection. This partnership marks the first time that the Conscious Exclusive collection features pieces made from Econyl yarn, Aquafil’s regenerated nylon made also from waste diverted from landfills and oceans.

According to Aquafil, a leading producer of nylon yarn, the collection’s release is the beginning of a long-awaited collaboration between two industry leaders with a shared vision for a more sustainable future. 

H&M’s Conscious Exclusive collection is comprised of high-end environmentally friendly pieces. © H&M

“Aquafil is thrilled to have Econyl adopted by H&M’s Conscious Exclusive collection. This partnership represents great progress for the fashion industry and environment,” said Giulio Bonazzi, CEO of Aquafil. “Collaboration between brands and ingredient manufacturers is key: when we work together, it creates more sustainable options for consumers and a cleaner future.”

Conscious Exclusive

Launched annually, H&M’s Conscious Exclusive collection is comprised of high-end environmentally friendly pieces. The collection aims to move H&M’s fashion and sustainability development towards a more sustainable fashion future. This year’s collection will be available worldwide in stores and online on 19 April 2018 and features two lace dresses made from Econyl.

H&M’s Conscious Exclusive collection is comprised of high-end environmentally friendly pieces. © H&M

“We’re proud to feature Econyl in this year’s Conscious Exclusive collection. At H&M, we’re constantly on the lookout for innovative materials and processes that can make our products more sustainable. The Conscious Exclusive collection has always been an important testing ground for us as it allows us to try out the latest sustainable fabrics on a smaller scale. On numerous occasions, we have incorporated them into our regular collections,” commented Cecilia Brännsten, Acting Environmental Sustainability Manager at H&M.

Econyl Regeneration System

Aquafil launched the Econyl Regeneration System in 2011 to produce nylon made from 100% regenerated waste. The nylon yarn, which can be regenerated an infinite number of times without any loss in quality, has been embraced by a large and growing number of sportswear, fashion, luxury and carpet brands. The partnership marks a firm commitment by both brands to create a more sustainable world, while keeping fashion accessible for the everyday consumer.

Since 1965, Aquafil has been one of the leading players in the production of polyamide 6 (nylon 6). The Aquafil Group has a presence in eight countries on three continents, employing more than 2,700 staff at 15 plants located in Italy, Germany, Scotland, Slovenia, Croatia, the USA, Thailand and China.

www.aquafil.com

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