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11th February 2019, Paris

Bemberg by Asahi Kasei returns to Première Vision

Martin Greenfield premium suits made with Bemberg lining. © Asahi Kasei

Martin Greenfield premium suits made with Bemberg lining. © Asahi Kasei

The story of Bemberg heritage has shaped a new future for smart innovation through research, knowledge and expertise delivering a new face of Bemberg, the original material for modern living. Asahi Kasei, the sole maker of this matchless, high-tech natural material, with a unique and precious touch and feel, will present latest collections and top brand adoptions at the Première Vision Paris show that opens its doors tomorrow.

Last year, Asahi Kasei launched the Bemberg brand in Europe. “Enhancing core values through a more refined product and process in order to support our partner’s mission to materially benefit the whole supply chain with beautiful products and a straight communication. This is the key motivation behind the launch of the Bemberg global brand, taking the next steps on a journey that redefines the future of contemporary luxury with this unique fibre,” the company explained.

Pioneering partner mills for apparel textiles featured at the show include: A-Girls, Alberto Bardazzi, DEBS, Ekoten, Euromaglia, Fiveol Textil, Infinity, Ipeker, Jackytex, Lanificio Europa, Matias & Araujo, Sidonios Knitwear, SMI Tessuti, T.B.M. Group, Tessitura Uboldi Luigi, Texteam and Tintex Textiles. Key lining developments are presented by Brunello, Gi Tessil Foderami, Gianni Crespi Foderami Manifattura Pezzetti and Tessitura Marco Pastorelli.

Ilaria Nistri dress made with Infinity fabrics in Bemberg and laminated silk. © Asahi KaseiHighlights

The vegan habotai fabrics are presented by Ipeker, the company that holds the record as the first vegan fabric producer in the world, receiving Vegan V-Label certificate on 146 different products that stick to the guidelines of the European Vegetarian Label, many of which are developed with Bemberg.

An exclusive development is presented by Ipeker, made with a unique Bemberg – Roica EF yarn created by the Italian premium throwster Ghezzi.

A premium material created by Uboldi is also of special interest. It is made “peculiar” by two different finishing processes: Front side is finished with Velutine and the back side is a laminated fabric from Uboldi. Velutine Evo is a new technical advance in the finishing process from Asahi Kasei presented in September 2018.

Visitors will also be able to enjoy the circularity of the Bemberg story: its source, manufacture and end-of-life credentials, as well as checking the LCA study, signed by ICEA and validated by Paolo Masoni.

Premium brand adoption

A premium brand adoption of this season is the one of Ilaria Nistri, the Italian brand of the namesake designer who, after years of experience in the family fabric business, first presented her line to press and buyers, becoming a finalist of the prestigious Who is on next? competition in 2008. The brand for the Spring/Summer 2018 selected several Infinity’s Bemberg fabrics for poetical and essential styles.

Moreover, Bemberg started a collaboration with Martin Greenfield, a renowned tailor company based in Brooklyn. The company, founded in 1977 by Martin Greenfield, creates hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists and individuals. For its finest made-to-measure suits, it chose Bemberg Yarn Dyed Lining produced in Italy and Japan.

www.asahi-kasei.co.jp

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