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26th September 2019, Wilmington, DE

DesignWeave launches new collection with Sorona fill

Tracy Miller, Executive Vice President of Merchandising and Marketing, DesignWeave. © DesignWeave

Tracy Miller, Executive Vice President of Merchandising and Marketing, DesignWeave. © DesignWeave

The DuPont Sorona business continues to drive thoughtful discussions and meaningful collaboration across industries to drive real change. Inspired by conversations around how the slow food and slow fashion movements can influence each other to drive a more circular economy, Tracy Miller, Executive Vice President of Merchandising and Marketing, DesignWeave, launched Plant Purity down alternative, a naturally inspired sleep solution.

The bedding collection that debuted at the New York Home Fashions Market Week this month, includes pillows, comforters and mattress pads leveraging DuPont Sorona fill.

Made from 37% plant-based ingredients, certified USDA bio-based DuPont Sorona fill is said to provide a suite of performance benefits alone or in combination with other traditional bedding fibres. The unique molecular structure at the heart of Sorona fibres is designed to create an exceptionally soft feeling with resilient loft that maintains its cosiness night after night. By blending Sorona fill with lyocell in the current Plant Purity down alternative line, there is remarkable sustainability value, optimised moisture management and supreme softness, according to the brand.

“It all starts from the ground up with this next-generation, plant-based sustainable bedding experience,” explained Ms Miller. “In the spirit of the slow food, slow fashion movements, I envisioned a comfort-driven, high-quality down alternative fill made from renewable resources with a low carbon footprint. I love this fun and accessible ‘farm-to-bed’ line where consumers will enjoy a comforting feeling not only from the performance of the product but from the peace of mind in helping make a difference in building a sustainable world.”

DuPont Sorona fill is an innovative, partially plant-based polymer that designers choose to create insulation products. It is an ideal choice for jackets, pants, gloves, hats, as well as sleep products.

“The trend across apparel and now bedding is to blend Sorona fill with other natural fibres to provide lightweight, breathable warmth, outstanding fill power performance, and great compression and recovery,” said Laurie Kronenberg, DuPont Sorona brand representative.  “As Tracy and I discussed industry trends and how we could parallel the slow food and slow fashion movements, Tracy’s wealth of technical expertise and unique vision in the bedding category has led to this collection of new Sorona fill-based bedding solutions.”

www.designweave.us

www.sorona.com

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