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Impetus plans Good Earth Cotton collection

Paving the way for cotton to sequester more carbon than it emits across its entire growth lifecycle.

1st September 2021

Innovation in Textiles
 |  Portugal

Clothing/​Footwear, Sustainable

Leading Portuguese textile company Impetus is planning to launch a premium carbon positive and traceable intimates collection, made with cotton from the world’s first carbon positive Good Earth Cotton farm in Moree, Northern New South Wales, Australia.

Good Earth Cotton paves the way for cotton farming to be carbon positive, traceable and low impact, sequestering more carbon than it emits across its entire growth lifecycle.

Impetus has partnered with Singapore-headquartered FibreTrace to ensure the combination of physical and digital traceability to authenticate the raw cotton fibre from the farm and accurately report on environmental credentials to reduce impact.

Good Earth Cotton products will be introduced into Impetus Brand collections at the end of 2021, ready for market by 2022.

Specialising in underwear, loungewear, beachwear, athleisure and technical textiles, Impetus is one of the core creative brands in Europe today, with its own licensed brands and private label.

“Our collaboration with Good Earth Cotton marks the next step of our sustainability journey, working towards full supply chain traceability from farm through to recycle and reuse,” said Ricardo Figueiredo, Impetus general manager. “Our customers can now have complete trust in the Impetus products they buy and know with full certainty where their products have been and their environmental impact.”

According to the Ellen MacArthur Foundation, the fashion industry accounts for 10% of annual global carbon emissions, more than international flights and maritime shipping combined. With cotton making up 25% of the world’s global fibre use, the Good Earth Cotton programme has an opportunity to revolutionise the cotton industry and reduce its global carbon footprint.

The programme is driven by data to ensure the best practice of regenerative smart farming techniques, measuring every drop of water and utilising renewable energy. Precision agriculture ensures minimal-to-zero tillage and soil disturbance. Crop rotation, organic waste amendments and cover crops increase biodiversity and soil health.

FibreTrace is a patented technology that traces, verifies and audits fibres in real-time at each step of the global textile supply chain. Fibre, yarn, fabric and finished goods are identified and quantified, connecting the physical fibre to a secure blockchain specifically designed and engineered for the textile and apparel supply chain, with consumer interface capabilities.

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