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Kelheim partners with TextileGenesis

Enabling consumers to make informed decisions via blockchain.

18th October 2022

Innovation in Textiles
 |  Kelheim, Germany

Clothing/​Footwear, Sustainable

Viscose speciality fibres manufacturer Kelheim Fibres is partnering with TextileGenesis which uses blockchain technology to track and verify the use of sustainable fibres all the way from their source to the garment.

A digital fibercoin ensures transparency and reliability throughout the entire production line and beyond.

“Our wood-based fibres are an environmentally friendly basis for sustainable textiles – it’s just that consumers often don’t know what’s behind their garments,” says Dr Marina Crnoja-Cosic, director of new business development at Kelheim Fibres. “But they need to know it’s in their hands to minimise the ecological footprint of the textile industry. Transparency and traceability are the foundation that enables consumers to make informed decisions.”

“The fashion and textile value chain is undergoing amajor transformation driven by sustainable materials, shifting consumer demand for sustainable products, and increasingly stringent regulations on transparency,” adds Amit Gautam, founder and CEO at TexileGenesis. “It’s great to see Kelheim moving the industry forward by actively participating in the traceability journey.”

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