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Industry Talk

Launch of Champion Renewed

Opportunity to creatively reuse products to reduce energy and water consumption during the manufacturing process.

6th September 2021

Innovation in Textiles
 |  Winston-Salem, NC, USA

Sports/​Outdoor, Sustainable

Champion Athleticwear, headquartered in Winston-Salem, North Carolina, is the latest brand to partner with The Renewal Workshop (TRW) which collects, sorts and renews apparel that would otherwise have gone to landfill.

The new Champion Renewed web page currently features the brand’s Reverse Weave sweatshirts renewed by TRW. The collection ranges in price from $30-$45 – 40% off the original retailing price.

TRW uses Life Cycle Assessment (LCA) methodology to measure the impact of the textile fibres most frequently received, such as cotton, polyester and wool. Using this data, in addition to each garment’s weight, the organisation can evaluate energy savings and greenhouse gas and water reductions, among other things, for each item that is renewed. It then sorts, grades and thoroughly sanitises the products using state-of-the-art waterless technology and repairs them to like-new standards. Once inspected and verified to joint quality standards, they are given a Renewal Workshop tag and made available for purchase.

“We’re thrilled to have Champion join our growing list of brands, and we’re eager to support the brand in its larger efforts to salvage apparel, giving clothing a chance for a second life,” said Nicole Bassett, co-founder of TRW. “By having a brand as iconic as Champion begin the process with us, we’re encouraged that others within the industry will soon follow suit.”

The partnership between Champion and The Renewal Workshop is part of the brand’s promise to increase the use of responsibly made fabrics and find ways to creatively reuse products to reduce energy use and water consumption during the manufacturing process. As part of the HanesBrands family, Champion’s efforts support the company’s 2025-2030 global sustainability goals, which include all of its brands having a fully circular product or significant circularity initiative by 2025.

Champion says it has already made significant progress reaching ongoing sustainability goals, including:

-Offering classic jersey t-shirts made with 100% US cotton, which is responsibly produced and fully traceable.

-Introducing two environmentally conscious collections, Natural State and Rally Pro Earth, in 2021.

-Manufacturing ‘Game Day’ sweatshirts using 95% recycled polyester fibres, as well as other sport category apparel with a significant percentage of recycled polyester fibre.

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