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EFI acquires Optitex to further its effort in digital transformation of textile industry

Optitex's 3D digital apparel simulation could provide a robust solution to help accelerate the fashion industry’s high volume product development.

17th June 2016

Innovation in Textiles
 |  Fremont, CA

Clothing/​Footwear

According to EFI, Optitex's 3D technology can enable the textile industry's leading retailers, brands and manufacturers to transform the way they do business, gaining benefits of significantly improved time to market, cost and efficiency gains, as well as enabling new capabilities for their design, sales and marketing activities.

"We are thrilled to add the Optitex team and it’s fast growing base of industry leading customers to the EFI family," said Gabriel Matsliach, Senior Vice President and General Manager, EFI Productivity Software. "Optitex technology, combined with EFI Reggiani digital printers will expand our textile ecosystem and help our customers set new standards for time-to-market, on-demand manufacturing, cost efficiency and automation in the textile industry."

Customer service

Well known for its customer service and consulting capability, Optitex develops strong partnerships with its customers, serving as an advisor for their digital transformation. "We are very excited to join the EFI family," said Asaf Landau, CEO of Optitex.

"EFI's global presence, holistic solution approach, strong professional services abilities, and growing portfolio of innovative textile industry-specific products, will be of great benefit to the leading companies we serve worldwide in the fashion, automotive, aerospace and technical textiles industries. I am truly enthusiastic about what is to come for these industries in the years ahead."

 3D digital apparel simulation

Optitex's 3D digital apparel simulation, combined with its 2D pattern making software, is said to provide a robust solution that could help accelerate the fashion industry’s high volume product development.

Additionally, these technologies can help deliver scalable and transformational benefits throughout the organization, digitally optimizing the global supply chain, merchandising and wholesaling, the company explains.

More specifically, retailers, brands, and manufacturers can iterate designs in minutes. They can also see and validate entire collections three weeks after design. The technology is also said to allow companies to reduce sampling by more than 50%, reducing product development costs and significantly shrink overall cycle times, and consequently, time to market.

EFI

EFI is a leading technology company, based in Silicon Valley, and is contributing to the transformation from analogue to digital imaging.

The company develops technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a business and production workflow suite that streamlines the entire production process.

www.efi.com

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