ISPO Shanghai is the segment-overlapping sports business platform for the primary growth market China that will take place from 2-4 July 2015 at the Shanghai New International Expo Center (SNIEC).

The forecast for the new exhibition for year-round sports is very positive, according to organisers. With a focus on outdoor, action sports, water sports, performance and fitness, the exhibition is receiving plenty of attention from international partners as well as the industry.

New opportunities

“ISPO Shanghai is not just an isolated event for us but a component of our year-round partnership. This provides EOG and all our members with a number of new opportunities and openings. We are very confident that ISPO Shanghai will be a complete success,” said Mark Held, Secretary General of EOG.

 “ISPO has always been the place where the sports and outdoor communities get together, and China is the market with the largest potential in this industry. Messe München International organising ISPO Shanghai as a summer event and ISPO Beijing as a winter event in China simplifies our structure and organisation. We speak to the same contacts and can be sure that they will duly fulfil our requirements,” commented Rolf Schmid, CEO Mammut Sports and President of EOG.

In addition to Mammut, manufacturers like Black Diamond, Fjällräven, Deuter, Dolomite, Primus, Osprey, Julbo, Vasque, Smartwool, Sympatex, Camelbak, Point 65 Sweden and Regatta have already confirmed their participation in ISPO Shanghai.

Key to success

Klaus Dittrich, CEO Messe München, emphasised: “The excellent feedback of our customers and the exclusive partnership with EOG in Asia confirms the legitimacy of the ISPO Shanghai concept as a multi-segment sports platform for the summer cycle.”

“The key to success is being multi-segmented as in the future new potential emerges – as confirmed by ISPO Munich – from the overlap of different segments.”

www.ispo.com