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HanesBrands invests in Baldwin precision application systems

State-of-the-art application technology to help apparel leader reach environmental sustainability goals.

9th February 2018

Innovation in Textiles
 |  St. Louis, MO


HanesBrands, whose venerable apparel lines include Hanes, Champion, Playtex, Bali and Maidenform, has invested in Baldwin’s Precision Application Systems, with a textile finishing technology that allows for accurate and controlled placement and therefore, reduced use of end-of-line chemicals and water.

The company believes this will help it achieve its environmental sustainability goals. Additionally, Baldwin’s application system is designed to improve output through greater flexibility, fewer production steps and increased uptime.

“Baldwin Technology Company’s exclusive and innovative Precision Application System, which is said to realise substantial savings of water, chemistry and energy while increasing productivity, was designed with companies like HanesBrands in mind,” the company says.

Optimisation of productivity

“Baldwin fulfilled our requirements to provide a solution that optimises our productivity while reducing our environmental impact,” said Mike Abbott, HanesBrands Global Director of Research and Innovation.

HanesBrands evaluated the technology for eight months in live production conditions with positive results. Abbott continued: “During the evaluation period of the system, we have had outstanding results in productivity increase, and we can clearly see that this technology will make a great contribution to our future efficiency and sustainability savings.”

Important milestone

“We are honoured to partner with one of the world’s strongest apparel brands to help the company achieve not only its business goals, but also its corporate responsibility goals,” commented Peter Hultberg, Chief Commercial Officer at Baldwin.

“The trust the HanesBrands team placed in Baldwin and our innovative application technology marks an important milestone for Baldwin and our quest to redefine the standards of sustainable textile finishing.”

The HanesBrands contract includes an option to supply 15 additional Precision Application Systems.

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