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1st October 2018, Jönköping

Successful product launch of Coloreel unit

Coloreel, an inventor of instant thread colouring for the textiles industry, has introduced its instant thread colouring unit for the European market at the Avantex trade fair in Paris last month. This was the official sales start of the Coloreel unit for all European distributors.

The product launch of Coloreel’s instant thread colouring unit and the included colourisation software Coloreel Studio got a curious and overwhelming reception at Avantex, according to the company. Over a thousand visitors came by the Coloreel stand to learn more. Embroidery producers, digitisers, designers and apparel manufacturers including high-level brands were very impressed by the Coloreel unit and many requests to buy the product were made.

The product launch of Coloreel’s instant thread colouring unit got an overwhelming reception at Avantex. © Coloreel

“Finally, after many years and so much hard work, we have now launched our first product,” said Joakim Staberg, Founder and Innovator at Coloreel. “The market response is exceptional and it’s very inspiring that people came to Paris from all over the world just to meet with us.”

Coloreel distributors, leading brands in the apparel industry, partners and end-customers came to celebrate this product launch with the Coloreel team. “I feel proud and happy, all the visitors were impressed, both the ones we have had contact with earlier and the new ones we meet for the first time. We have every feature people ask for in the Coloreel unit and that feels great,” commented Magnus Hellström, VP Sales and Marketing at Coloreel.

Coloreel distributors, leading brands in the apparel industry, partners and end-customers came to celebrate this product launch with the Coloreel team. © Coloreel

The Coloreel technology enables high-quality instant colouring of textile thread while the thread is being used in textile production. The colouring unit can be used with any existing embroidery machine. By instantly colouring a white base thread during the embroidery production, it enables complete freedom to create unique embroideries without any limitations in the use of colours. Colour changes along the thread can be made rapidly from one solid colour to another or gradually, to make smooth transitions or any colouring effect desired. It is said to reduce waste of resources, minimise water usage, offer improved logistics and increase production speed.

The Coloreel technology received the 2017 Texprocess Innovation Award for outstanding new technology. In addition, last year, European Commission awarded Coloreel funding of EUR 2.1 million from its Horizon framework programme for research and innovation.

The Coloreel technology enables high-quality instant colouring of textile thread while the thread is being used in textile production. © Coloreel

“We have the whole package, a unit that colours thread instantly in a more sustainable way and a colourisation tool to create amazing embroidery designs. It is now clear; we will truly revolutionise the whole embroidery industry,” said Mattias Nordin, CEO at Coloreel.

Shipping of the Coloreel units to customers in Europe will start at the beginning of 2019 with the USA to follow. The next step for Coloreel is to broaden the distribution.

www.coloreel.com

Further reading

Award-winning Embroline makes waves at Texprocess

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