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Teijin teams up with Thai national team footballer for advertising campaign

The new campaign is expected to help raise awareness of the Teijin Brand and strengthen TPL’s recruitment of personnel in Thailand.

9th March 2017

Innovation in Textiles
 |  Tokyo


The new campaign is expected to help raise awareness of the Teijin Brand and strengthen TPL’s recruitment of personnel in Thailand, a key hub in Teijin’s global production operations. Advertisements featuring Chanathip on TV, billboards, online and at employment fairs will run for one year beginning on 1 May.

Teijin has been steadily expanding business in Thailand since establishing a local office for polyester fibres sales and import/export in 1966. Thailand is now home to seven Teijin companies and about 1,500 employees. Teijin’s most recent direct investment in Thailand was its open of a meta-aramid fibre production facility in August 2015.

TPL has been sponsoring the Japan Dream Football Association (JDFA), an organisation that supports the nurture and development of young football players in Southeast Asia, since 2012.

Other football related initiatives

Other company’s football related initiatives include the support for the All Japan High School Soccer Tournament since 1991; operation of the Teijin Soccer School in Matsuyama, Japan, with the volunteer assistance of former Matsuyama Factory team members; and establishment of the Teijin Academy Fuji human resources development centre together with the Japan Football Association in 2015.

Teijin develops high-performance polyester fibres for sportswear featuring properties, such as moisture absorbency, waterproofing, stretchiness and deodorant and bacteria resistance. Also, Cordley high-grade artificial leather features softness, durability and lightness for sports shoes and balls.

Also, Teijin Frontier, the Teijin Group’s fibre-products converting company, works with Japanese J League football teams GAMBA OSAKA and F.C. Tokyo to collect pet bottles at football stadiums for recycling into team goods based on THINK ECO, one of the company’s functional materials and environmental action policy initiatives.

Teijin Group

Teijin is a technology-driven group offering advanced solutions in the areas of sustainable transportation, information and electronics, safety and protection, environment and energy, and healthcare.

Its main fields of operation are high-performance fibres such as aramid, carbon fibres and composites, healthcare, films, resin and plastic processing, polyester fibres, products converting and IT. The group has some 150 companies and around 16,000 employees spread out over 20 countries worldwide.

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