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Smart Textiles

Ten billion products tagged and counting... aims to solve the market pain of supply chains using different digital triggers on products.

19th March 2021

Innovation in Textiles
 |  Glendale, CA, USA


Global sportswear brand adidas is among the leading companies already using the platform developed by Avery Dennison – a cloud-based end-to-end platform capable of creating, assigning and managing unique digital identities for every physical item in the world. seeks to reimagine how supply chains operate, how brands connect with individual consumers, and how global organisations can achieve their sustainability and transparency goals. It already manages over 10 billion unique items and adds over 50 new connected products to the platform every second.

Designed to be open, easily integrated and highly flexible, aims to solve the market pain of supply chains using different digital triggers on products, such as UHF RFID, NFC or even QR codes, by enabling all item-level events and product data to be connected in one end-to-end platform.

The app store enables brands to tap into an ecosystem of applications to unlock every connected product use case imaginable, and developers and partners now have the ability to build on top of’s end-to-end platform and unlock new channels for growth.

Brands can accurately communicate how a product is made and can launch new business models such as recommerce, peer-to-peer commerce, and direct-to-consumer. Consumers can check everything from product provenance and authenticity to details about care and content instructions for apparel items, obtain expiry and recall information for perishable products, and enjoy unique r experiences based on the specific context of each product interaction. Besides being chosen for multiple scaled implementations by global brands and retailers, is also being deployed for food supply chain traceability and developed for real-time temperature monitoring for individual Covid-19 vaccine vials.

“Adidas has integrated’s connected product cloud with our Infinite Play initiative, to scale our ability to buy-back products and give them a second life,” said David Quass, global director for brand sustainability for adidas. “The program was the first of many use cases we will look to enable with and Avery Dennison to achieve our connected product vision and our sustainability goals.”

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