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Tencel at the 2021 Oscars

The garments and their wearers will be revealed at the Oscars on Sunday 25th April.

14th April 2021

Innovation in Textiles
 |  Los Angeles


Following the success of their 2020 partnership, Red Carpet Green Dress (RCGD) and Lenzing Tencel have extended their collaboration for a second year for the 93rd Academy Awards.

As a part of the collaboration, a range of eco-couture materials made from Tencel-branded materials are currently being adapted into bespoke looks for a number of this year’s Oscar nominees and physical guests.

The garments and their wearers will not be revealed before the Oscars, which this year are to be hosted across multiple sites in the USA and Europe on Sunday 25th April.

Last year, RCGD and Tencel partnered with Louis Vuitton and created sustainable a custom-made gown for the French actress Léa Seydoux and filmmaker Elena Andreicheva took home an Oscar wearing a sustainable gown created from RCGD and Tencel Luxe branded fabrics in partnership with couture designer Laura Basci.

Léa Seydoux  © Red Carpet Green Dress

In addition, a stunning RCGD and Tencel design created by Benedetti Life was revealed at the Red Carpet Green Dress pre-Oscar Gala last year.

This year’s designs will include Tencel branded lyocell fibres, modal fibres and filament yarns, all of 100% botanic origin. Fabrics made from Tencel Modal and Lyocell fibres are also gentle on skin with smooth, long-lasting softness, breathability, colour vibrancy and colour retention features. With silky smoothness, liquid-like drape and colour vibrancy, Tencel Luxe filament yarn gives fabrics an exquisite sensual appeal and is ideal for eco couture and luxury fashion.

Elena Andreicheva in her Oscars 2020 creation © Red Carpet Green Dress

‘‘Our partnership with Tencel is exciting and rewarding,” said Red Carpet Green Dress CEO Samata. “The organisation represents some of the key pillars of sustainability, ranging from accessible sustainable design solutions with a focus on circularity and decarbonisation, across to its inherent understanding of the need for responsible production and consumption. Our Oscars collaboration is a highlight, and we are so excited that innovations like this exist for the global design community.’’

“We hope that our collaboration will encourage more designers and brands to look out for materials that do not only expand the frontiers of aesthetic appeal, but also make a difference to our planet,” added Harold Weghorst, global vice president of marketing and branding at Lenzing.

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