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10th October 2019, New York, NY

Tencel Sustainable Denim Wardrobe launches new collection

Softwear embodies femininity, fluidity, and functionality. © Lenzing

Softwear embodies femininity, fluidity, and functionality. © Lenzing

Consumers are finally starting to view their apparel from a sustainability mindset, even if they struggle to make all their lifestyle choices more responsible. But people want deeper meaning in how they work, live, and consume. Their calls for greater transparency and sustainable options are increasing the pressure on brands to design with more considerate products with purpose that make people feel good about their choices.

The latest capsule from the Lenzing’s new Tencel Sustainable Denim Wardrobe collaboration is centred on environmentally conscious production and how it can influence the denim supply chain for the better. This latest collection goes under the headline of Broadband – a name chosen to reflect the breadth of products in modern denim circles. Looking at denim today, the only trend seems to be that there is no trend at all, so the current definition of denim has never been so unstructured. Indeed, todays’ denim might not even contain cotton or be made from a woven fabric construction.

Broadband represents the products that result from such close, global collaboration. © Lenzing

Broadband represents the products that result from such close, global collaboration. © Lenzing

“Sustainable denim production requires innovative thinking that extends beyond just raw materials and production methods,” said Tricia Carey, Director of Global Business Development for Denim at Lenzing Group. “To truly attain sustainability, companies must also seek out non-traditional ways of working together. When we created the Sustainable Denim Wardrobe collaboration, we discovered new depths of partnership and new ways to share knowledge, supporting commercial innovation.” 

Broadband represents the products that result from such close, global collaboration. The capsule redefines denim with unique fabrics that combine Tencel Lyocell and Tencel x Refibra Lyocell fibres, cotton, linen, recycled cotton, and spandex. It brings together two completely different denim categories.

The latest capsule is centred on environmentally conscious production. © Lenzing

The latest capsule is centred on environmentally conscious production. © Lenzing

Softwear embodies all that is familiar about denim fabrics made of Tencel Lyocell fibres – denim with femininity, fluidity, and functionality. Its counterpoint Hardwear ventures into newer territory, where Tencel Lyocell fibres meets tradition and tailoring in a collection that takes pleasure in the detailed minutiae of vintage garment construction.

The Sustainable Denim Wardrobe is a collaboration of companies that brings together best-in-class artisans from fibre to design to finished garment. Fabric collaborators include: A&A, Taiwan; Anubha, India; Atlantic Mills, Thailand; Candiani, Italy; Indigo Istanbul, Turkey; Kaihara, Japan; KG Denim, India;  Mozartex, China; Orta, Turkey;  and Stella Blue, China. Sustainability-as-standard garment processing comes from Jeanologia.  Design input for Softwear comes from Escuela de Arte Superior y de Diseño de Valencia. Design and garment making for Hardwear comes from British-based specialists Endrime and Blackhorse Lane Ateliers respectively.

The latest capsule collection goes under the headline of Broadband. © Lenzing

The latest capsule collection goes under the headline of Broadband. © Lenzing

Tencel Lyocell fibres are derived from responsibly harvested wood sources and produced in a closed loop, resource efficient production process. Tencel x Refibra Lyocell are made from a substantial proportion – up to one third – of pulp from cotton scraps from garment production mixed with wood pulp to create what is probably one of the most sustainable fibre on the market today.

www.lenzing.com

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