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Ternua advances towards innovation leadership

Spanish outdoor brand Ternua has released its Fall/Winter 19-20 collection to its commercial network at its headquarters in Arrasate.

16th November 2018

Innovation in Textiles
 |  Mondrag√≥n

Sports/​Outdoor

Spanish outdoor brand Ternua has released its Fall/Winter 19-20 collection to its commercial network at its headquarters in Arrasate. “This is a highly technical collection in terms of choice of fabrics and, of course, it is environmentally friendly, in line with the brand philosophy. Broadly speaking, it should be noted that 100% of its textile collection is PFC free and 48% of its products are designed with recycled fabrics such as carpet, fishing nets, plastic bottles, feathers, coffee grounds, wool or nutshells,” the company explains.

For this collection, Ternua has developed a series of highly visual labels to explain the functionality of the garment at a glance. The brand has developed new fabrics – technical, functional and sustainable – such as Shelltec Active Flex, Shelltec Breathe, Dryshell Active Flex and Dryshell Prowool, among others. An innovation project is led by the team of Edu Uribesalgo, the brand’s Director of Innovation and Sustainability.

Protech collection

The company highlighted its new Protech collection. It is a technical range focused on performance-oriented consumers and the most demanding in terms of the functionality aspects and the design of the garments.

Ternua created a series of first, second and third layers with the help of mountaineering professionals who are also "friends" of the brand: Alberto Iñurrategi, Miriam Marco, Iker Madoz, Oriol Baró and Marcus Klaiber.

Different focus groups were formed to jointly produce a collection where every last detail has been studied. The climbers provided feedback based on their experience in the mountains, which resulted in the highly technical Protech line, characterised by sustainability (recycled fabrics and fillings and Bluesign certificates bearing the Commitment and PFC free label).

Adrenalite line

The Adrenalite line offers new light, breathable and compactable garments, ideal for high-intensity aerobic winter sports. Also featured in this winter 2019 collection is Ternua's newly designed ski mountaineering suit with a Dryshell Active Flex, bi-elastic fabric, PFC-free and made from recycled discarded fishing nets. The production involved the collaboration of the organisers of the Altitoy ski mountaineering race, sponsored by Ternua.

Spirit Outdoor range

Finally, in the Spirit Outdoor line, Ternua has released new models of shirts for men and women made with organic cotton and new "recover blue" T-shirts, designed with a fabric that mixes recycled cotton with polyester recycled from plastic bottles. “There is no lack of new jackets and sweatshirts in this collection, also environmentally-friendly and combining technical performance with casual use,” the company concludes.

www.ternua.com

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