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Coloreel showcased in USA

Impressions Expo (formerly ISS) Long Beach is the industry’s leading and most advanced decorated apparel trade show and conference

15th January 2020

Innovation in Textiles
 |  Long Beach, CA

Sports/​Outdoor, Transport/​Aerospace

“It feels great to show the Coloreel unit with Hirsch Solutions who is a fantastic company with a huge network. Impressions Expo Long Beach is the ideal show to display the Coloreel unit and start the sales process for the American market,” says Magnus Hellström, VP Sales & Marketing at Coloreel.

Impressions Expo (formerly ISS) Long Beach is the industry’s leading and most advanced decorated apparel trade show and conference. Over 400 top exhibitors come to gain insights into the trade and network with thousands of industry peers. The first product based on the Coloreel technology is a ground-breaking thread colouring unit that works with any existing industrial embroidery machine. By instantly colouring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colours.

“The Coloreel unit has what the American customers want. It can create amazing colour effects, provides the right colour when you need it and will minimize your stock of thread cones,” Magnus Hellström concludes, VP Sales & Marketing at Coloreel. Coloreel and Hirsch Solutions will display the Coloreel unit at booth 1637; customers will be able to see the Coloreel unit produce embroideries never possible Before, the company concludes.

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