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US sales for Coloreel

The technology developed by Coloreel both preserves the craftsmanship of embroidery and takes it to a new level. © Coloreel

21st January 2022

Innovation in Textiles
 |  Jönköping, Sweden

Sports/​Outdoor, Clothing/​Footwear

Coloreel has announced the sale of four new digital thread on-demand dyeing machines via its new US distribution partner ZSK Machines, a division of Notcina Corporation.

The technology developed by Coloreel makes previously complicated designs accessible, including gradients, textures and other  effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. This both preserves the craftsmanship of embroidery and takes it to a new level.

The company is part of the movement to reduce waste and move the textile industry towards more sustainable production. By colouring the thread directly, there is no wastewater, hence no water pollution, and using a single reel of thread and needle also means minimised thread waste and microfibre pollution. 

“This is an exciting time for the textile market, and we are honoured to serve the industry and support such incredible developments,” said Bob Mattina of ZSK Embroidery. “We are looking forward to expanding the world of Coloreel and pushing the limits of embroidery.”

“ZSK Machines has great reach into the US embroidery market and provides excellent customer solutions and support,” said Sven Öquist, VP of ales at Coloreel Group AB. “I am looking forward to many more units sold through our new distribution partnership.”

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