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25th August 2020, Lenzing, Austria

Veocel Beauty introduces industry’s finest Lyocell Skin fibres

© Lenzing Group.© Lenzing Group.

The Lenzing Group has announced the introduction of the new Lenzing Lyocell Fine Skin and Lenzing Lyocell Micro Skin fibres under its specialty nonwoven ingredient brand Veocel. The fibres, introduced under the Veocel Beauty segment, present a premium level of fineness, exquisite softness and translucency, which are ideal for beauty applications, above all for facial sheet masks, Lenzing explains. An all-new special manufacturing system has also been launched to add greater supply chain transparency and will allow genuine premium Veocel Lyocell fibres to be identified in the final product.

New premium fibre options for sustainable beauty products

Lenzing says the launch of the new generation of fibres represent further growth of the Veocel Beauty brand, which supplies raw materials to products such as facial sheet masks and beauty wipes. Both Lyocell Fine Skin and Lyocell Micro Skin fibres are finer than other Lenzing branded skin fibre types, with Lenzing Lyocell Micro Skin fibres being the finest lyocell fibres in the nonwovens industry, according to the company. Such feature gives consumers a more tender touch and luxurious feeling on skin, creating an exquisite sensual appeal, Lenzing adds.

The Skin fibre family features Lenzing’s patented Translucency technology, which allows the fibres to become translucent in wet state, rendering them suitable for a range of beauty products, especially delicate facial sheet masks. Facial sheet masks made using the technology will turn translucent when infused with serum, enabling consumers to pamper themselves with masks that meet their expectations for translucency, smoothness, fineness, and comfort, the company explains.

Currently, Lenzing is the only fibre producer that holds a patent for translucent facial sheet masks containing cellulosic fibers, thereby setting it apart from other producers, offering a competitive advantage, it adds.

“Since establishment, Veocel Beauty holds a range of eco-friendly fibres, supporting the transformation of the industry to provide more sustainable products to end-consumers by offering eco-responsible, trusted and clean sources of materials. All three Lenzing Lyocell Skin fibres, the key offerings of Veocel Beauty, are produced exclusively in an integrated production site in Europe following stringent environmental standards,” Lenzing says.

“Being close to the face like a ‘second skin’, facial sheet masks made of exquisite Veocel Lyocell fibres offer a naturally smooth and comfortable facial treatment. With hydration being a key concern of facial masks users, Veocel Lyocell fibres regulate liquid absorption and release, ensuring that serum of the product is evenly distributed and keeping the product moist.”

According to the company. Veocel Lyocell fibre types are medically tested and certified with the FKT Medically Tested – Tested for Toxins logo. Lenzing says the fibres are also produced with the utmost care under an environmentally responsible production process to ensure they are clean and safe. They are certified according to the Standard 100 by Oeko-Tex, (Annex 6, product class I), demonstrating free from harmful ingredients and further assured the cleanliness of the fibres intended for beauty applications.

“A new special manufacturing system is now introduced in the Beauty segment and will enable Veocel Lyocell fibres to be doubtlessly identified in the final product, even after processing and conversion steps through the value chain. The system improves supply chain transparency without affecting fibre performance or characteristics and protects manufacturers from sourcing inferior counterfeit products. End consumers can also be rest assured that the product they purchase consists of genuine premium Veocel Lyocell fibres,” Lenzing says.

“We have witnessed positive changes across the beauty industry ecosystem in recent years, as consumers become more eco-conscious. They want beauty products manufactured from trustworthy ingredients and sustainable sources, using eco-responsible processes which do not contribute to pollution. Our new fibre types and special manufacturing system under Veocel Beauty will help to further open up opportunities for brands to enhance supply chain transparency and allowing them to deliver sustainable promises to consumers,” said Jürgen Eizinger, Vice President of Global Business Management Nonwovens, Lenzing AG.

The launch of the new fibre type has already generated interest from industry partners, such as Happy Mask and Watsons from Hong Kong, and Sensatia Botanicals from Indonesia. By using the new fibres in their facial sheet mask products, these brands are showcasing their commitment to sustainability with the Veocel brand, Lenzing adds. To create a seamless shopping experience for customers, the Veocel brand also introduced a ‘Where To Buy’ section on its website, allowing viewers to purchase Veocel branded fibre products directly from partners in just one click.

“Following last year’s launch of the certification criteria, which regulates the blending of Veocel branded fibres with 100% biodegradable materials, our team has been identifying ways to drive greater change in the nonwoven industry. Now, with the launch of Lenzing Lyocell Fine Skin and Lenzing Lyocell Micro Skin fibres and the special manufacturing system, we do not only reduce the environmental footprint, but also redefined the standards of sustainability in beauty applications. As we reinforce Veocel’s reputation as a trusted label in the nonwoven industry, we will continue to work closely with industry partners to implement measures that make our planet healthier,” shared Eizinger.

www.lenzing.com

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