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23rd September 2019, Lenzing

Veocel introduces Eco Care technology

Veocel fibres are ideal for many nonwoven applications of baby, body and home segments. © comzeal / iStock Getty Images Plus via Getty Images

Veocel fibres are ideal for many nonwoven applications of baby, body and home segments. © comzeal / iStock Getty Images Plus via Getty Images

Lenzing Group has announced the introduction of Eco Care technology, designed to enhance the production of eco-friendly viscose fibres for the nonwovens industry. Eco Care technology features an eco-responsible production process that is guided by the rules underlying the EU Ecolabel, a label of environmental excellence that is awarded to products and services meeting high environmental standards throughout their lifecycle.

The manufacturing of Veocel Specialty Viscose fibres with Eco Care technology generates up to 50% lower emissions and water impact compared to generic viscose. According to Higg MSI tools, CO2 emissions and fossil resource use are around half that of the industry average, the company reports.

Enabled by Eco Care technology, Veocel Specialty Viscose fibres originate from sustainably managed wood sources and are ideal for many nonwoven applications of baby, body and home segments, especially for various types of dry and wet wipes, sanitary pads for adult and feminine uses, and diapers. Veocel fibres aim to build the common ground for innovative and sustainable solutions in the nonwovens industry and represent a versatile blending partner for other cellulosic fibres, such as lyocell.

New certification criteria

“We have recently unveiled the new certification criteria for Veocel, helping to establish the brand as a label of trust along the entire value chain. The Veocel brand logo can now be featured on products which use blends of raw materials that are entirely cellulosic and biodegradable. The introduction of the Eco Care technology is another key breakthrough for the Veocel brand, as it now enables Veocel branded fibres to be used in a wider range of nonwoven products, creating a greater sustainability impact in the industry. Moving forward, Veocel Specialty Viscose fibres with Eco Care technology will serve as an affordable sustainable alternative for nonwoven applications by making more sustainable viscose available,” said Jürgen Eizinger, Vice President of Global Business Management Nonwovens, Lenzing.

Veocel Eco Care technology infographic. © Lenzing

Veocel Eco Care technology infographic. © Lenzing

“This is an exciting year for Veocel. We will continue to drive innovation and transparency efforts in the nonwovens segment and work closely with industry partners to co-create a more nature-friendly future.”

Veocel

Veocel Specialty Viscose fibres naturally attract and absorb water, enabling a homogenous distribution of liquid in nonwoven products. This feature is essential for dry and wet wipes and absorbent hygiene products as it offers a convenient way to clean and at the same time brings great comfort to the skin. Fibres produced with the Eco Care technology are certified clean and safe and are produced without any animal-derived materials.

According to the Hot Button Report of Canopy, a Canadian non-profit organisation, Lenzing is ranked as one of the best performing viscose producers worldwide for its sustainable wood and pulp sourcing practices.

www.lenzing.com

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