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Yarn Expo Spring 2018 attracts more buyers

Strong demand was evident for recent growth areas of the fair, such as synthetic, fancy and specialty yarns, as well as chemical fibres.

23rd March 2018

Innovation in Textiles
 |  Shanghai

Clothing/​Footwear, Sports/​Outdoor

Yarn Expo continued its evolution into the industry’s most comprehensive and effective business platform with its Spring Edition, which concluded last week with a large increase in buyers, as well as another year of growth in exhibitors, organisers report.

Strong demand was evident for recent growth areas of the fair, such as synthetic, fancy and specialty yarns, as well as chemical fibres, while exhibitors in the more traditional cotton product group also fared well. In total, 435 exhibitors from 10 countries and regions took part, compared to 393 last year, attracting 25,966 trade buyers from 88 countries and regions.

Overseas area. © Messe Frankfurt/Yarn Expo Spring 2018

“Once again, Yarn Expo proved itself as the ideal trade fair for the industry to benefit from changing demands and product trends, especially in the Chinese and wider Asian markets,” said Wendy Wen, Senior General Manager of Messe Frankfurt (HK).

“The fair has evolved in recent editions to have a much bigger focus on synthetic, fancy and specialty yarns and chemical fibres, and based on the exhibitor feedback during the fair, there was an increase in buyers sourcing these products this year. What’s more, local buyers were showing strong interest in the offerings from Southeast Asian countries such as Indonesia and Thailand, while Vietnamese cotton exhibitors reported increased orders from China due to the favourable trade policies between these countries.”

Important platform

As one of the industry’s leading players, Birla Jingwei Fibres plays a big role at Yarn Expo, with its Birla Planet pavilion proving highly successful for the company. Senior Vice President Mr Sachin Malik, explained: “Yarn Expo is a very important platform for Birla, to be visible to our value chain, to connect with our customers, and our own clients’ customers. We value Yarn Expo as a long-term partner for showcasing our products and connecting with the value chain.”

“Each edition we connect with more and more buyers, and more customers in the industry recognise the importance of this fair. It has developed into a premium event in the global textile industry calendar. Usually this edition is quieter than the autumn fair, but the results this year saw the spring edition reach the same level. Our booth was always packed with buyers, and we also received more high-quality and international buyers. Our pavilion members are also very satisfied with the buyers and their results this time.”

Satisfied exhibitors

“Yarn Expo is an ideal platform to meet not only Chinese but also global buyers. The fair attracts so many good-quality buyers and, compared to other fairs, attracts more of our target buyers,” commented Anupam Agrawal, Director Spun Yarn Business, PT. Indo-Rama Synthetics Tbk, Indonesia.

Business interaction at Yarn Expo. © Messe Frankfurt/Yarn Expo Spring 2018

“Our booth was so crowded throughout the fair. We had more than 300 buyers visit us, and I guess approximately 30% of them will turn into business after the fair. Our target buyers are fabric and garment manufacturers, and we found a lot of good quality ones here. A wide range of worldwide buyers from different market sectors sourced at our booth, especially big-brand sportswear manufacturers and sourcing offices,” added Joo Son, International Sales Team, HJLite, Korea.

“We are here to explore the China market but are also glad more customers from Europe and America visited our booth. Many of the buyers here are at the decision-making level, so can give us clear requirements and advice about our products. This is a highly effective fair to meet Chinese buyers to learn first-hand what the market needs,” said Rahul Gupta, Marketing Manager, Texvista, Singapore.

“The Chinese market is important to us, so we chose to exhibit in Yarn Expo. We have met many buyers here, and each year we can find new customers through Yarn Expo. The international nature of this fair is also beneficial for our business,” said Ms Dilshod, Export Manager, Exoeast Trade LLP, Uzbekistan.

Buyers’ feedback

“We can find all ranges of cotton yarn, fancy yarn and chemical fibres at Yarn Expo. Most of the famous brands are here, and they bring the latest technologies and products, including debut products. Yarn Expo always catches the latest trends in the industry and presents them at the fair. This year the quantity and quality of fancy yarn exhibitors has increased, so I’ve found some products to source already,” commented Wang Gaofeng, Deputy General Manager, Jiaxing Jinqie Fashion, China.

Products at Yarn Expo. © Messe Frankfurt/Yarn Expo Spring 2018

“We mainly came to source fancy yarn this time, and we found many new options. This international show greatly expands our sourcing options. Many of our existing suppliers, including from Indonesia, exhibit at this fair so that’s why we source here. We’re satisfied with the exhibitor quality and intend to place orders afterwards. There have been a number of new technologies presented here that left a deep impression on us,” said Linggar Jati Halim, Director, PT. Kartika Sinar Mulia, Indonesia.

The next Yarn Expo fair, the Autumn Edition, will be held at the earlier date of 27-29 September 2018, once again at the National Exhibition and Convention Center.

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