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Industry Talk

Primark introduces Recover collection

Range will launch in selected stores across 14 markets in Europe and the US.

20th July 2022

Innovation in Textiles
 |  Spain

Clothing/​Footwear, Sustainable

Primark is expanding its partnership with recycled cotton producer Recover and will become the first high-street retailer to use its RColorBlend fibre on a global scale with the launch of a new leisurewear range.

Recover is a global producer of low-impact, high-quality recycled cotton fibre and fibre blends, including RColorBlend. The company transforms textile waste into recycled fibres and blends, helping to close the loop in fashion.

RColorBlend is produced by blending Recover’s coloured recycled fibre from textile waste – from factory floor cutting waste or used clothes – together with a recycled carrier fibre. Colour accuracy is achieved by mixing the two types of fibres together, with no additional dyeing treatment and limited water and chemicals to reduce the environmental impact.

The range is made using recycled cotton and polyester fibres and includes t-shirts priced at €8 and sweatshirts priced at €13 in a range of colours including grey, blue and pink. It will launch in selected stores across 14 markets in Europe and the US.

“For change to happen at scale across the fashion industry, we need partnership and collaboration and we will continue to invest in partnerships like this to support our ambition to become a more circular business and reduce the impact that we have on the environment,” said Lynne Walker, director of Primark Cares at Primark.

“This latest product offering is another important milestone in our long-term partnership with Primark, with the aim of making circular fashion accessible and affordable for everyone,” added Alejandro Raña, chief business development officer at Recover. “By integrating  RColorBlend recycled fibre within its supply chain, Primark can produce high-quality garments in a large range of colours and with minimum environmental impact.”

www.recoverfiber.com

www.primark.com

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