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Striking rooftops for BMW MINI

Celebrating diverse cultural backgrounds and experiences growing up in the USA.

2nd November 2021

Innovation in Textiles
 |  New York

Transport/​Aerospace

MINI USA is offering a limited edition composite rooftop collection created in partnership with three artists from diverse cultural backgrounds.

Available for a limited period in the United States, the individual pieces commissioned especially for this purpose will transform the iconic MINI rooftops into works of art and will also go on display as murals in Brooklyn, New York, New York’s SoHo neighbourhood and Portland, Oregon.

“MINI is all about self-expression, and the rooftops convey this in its purest form,” said Mike Peyton, vice president, MINI of the Americas. “Now they will become true works of art. As part of this project, MINI USA will be making a donation to the American Immigration Council to support its mission.”

The works of art were created by three artists – Rich Tu, Shane Griffin and Shawna X – specially selected by MINI, and reflect their diverse cultural backgrounds and experiences growing up in the USA.

Now sold in 109 countries all over the world, the MINI was designed in 1959 by Alec Issigonis, a British engineer with Greek roots.

www.bmwgroup.com

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