Recover has signed a multi-year agreement with H&M to support the integration of Rcotton recycled cotton fibre into H&M products and has also launched its own fabric collections designed to make premium, low-impact fabrics readily accessible to brands of all sizes.

Since early 2024, H&M and Recover have collaborated on product development, which now enables scaled commercial introduction of Recover mechanically recycled cotton into H&M’s collections.

Recover combines more than 75 years of textile recycling expertise with advanced processes that deliver traceability and  consistent quality at an industrial scale, operating five recycling hubs located at the heart of textile production streams in Europe, Asia and the Americas.

These capabilities are essential for a global fashion player like H&M Group, where transparency, fibre performance and reliable supply are crucial to integrating recycled materials.

“We are proud to enter into this partnership with H&M Group,” said Recover CEO Anders Sjöblom. “Reliable access to recycled fibres at scale, with full traceability and quality consistency, is vital for the industry’s transformation.

Recover Fabrics

The Recover Fabrics range has meanwhile been developed to help brands accelerate their transition to more sustainable products without compromising on quality, scalability,or speed. Many companies share ambitious sustainability goals but face challenges in implementation and need fabric solutions that are credible, accessible, and ready to scale.

Designed for ease and performance, the fabrics combine premium feel and durability with measurably lower environmental impact. This makes it easier for brands, large and small, to integrate circular materials seamlessly into their collections.

“Recover Fabrics is not just another product launch but about helping brands make sustainability the easy choice without compromising on quality,” said Sjöblom. “We recently, for example, developed a high-end tailored suit with dramatically lower carbon and water use, in a quality built to last for years. That’s the kind of innovation this platform will deliver at scale.”

The range introduces over 50 fabrics across four curated collections, ranging from everyday essentials to refined, high-end textiles. Each fabric combines Recover’s recycled cotton fibres with advanced textile innovation from world-class mills to achieve a level of quality previously unseen in recycled cotton-to-cotton fabrics.

In addition to superior quality, speed and versatility are key. The range includes everything from soft jerseys and premium fleece to elegant wovens and tailored outerwear, offering designers a complete, ready-to-use fabric library for creation.

Four collections

The Elite Collection, developed in partnership with TMG in Portugal, offers premium woven fabrics designed for overshirts, jackets, and outerwear. These textiles combine durability and comfort with refined performance characteristics, catering to brands seeking elevated, long-lasting garments.

The Premier Collection, created alongside Textil Santanderina in Spain, features sophisticated woven fabrics ideal for chinos, jackets, and overshirts. These fabrics offer versatility and structure, making them suitable for both casual and refined apparel applications.

The Core Collection provides high-quality, everyday essentials, including jersey, fleece, T-shirts, hoodies, and sweatpants, all made with Recover RCotton recycled cotton. Balancing quality and cost competitiveness, this collection gives brands a dependable foundation for sustainable basics.

Finally, the Essential Denim Collection brings sustainability to denim staples such as jeans and jackets, it deliver the authentic looks and feel while significantly reducing environmental impact.

To go further in accelerating the adoption of recycled cotton fibers, Recover has also developed Recover Blanks – a ready-to-wear, unbranded basics collection that includes t-shirts, hoodies, sweaters, and joggers, designed for customers seeking pre-designed sustainable essentials.

www.recoverfiber.com