
Circulose collection from Faherty Brand
Commitment to purchase annually increasing volumes of the recycled pulp to 2028.
2nd October 2025
Innovation in Textiles
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China
Circulose has entered a strategic partnership with northeastern China-based Jilin Chemical Fiber to exclusively market and sell viscose filament yarn made with Circulose for the global market from 2026 to 2028, speeding up the large-scale adoption of next-gen textile fibres.
Jilin’s Jirecell viscose filament yarn is produced with a blend of 30% Circulose and 70% certified wood pulp, with the aim of lifting recycled content to 50%. After several years of collaboration and market validation, the partners are now scaling production to meet proven international demand for circular, high-performance viscose filament yarn.
“Our partnership with Jilin is another cornerstone in our mission to accelerate fashion’s transition to circularity,” said Jonatan Janmark, CEO of Circulose. “Jirecell shows both technical excellence and market readiness. With Jilin’s leadership and global reach, this collaboration paves the way for an ambitious scale up of viscose filament yarn made with Circulose, while helping us secure the volumes needed for our factory.”
Jilin will take a global leadership role in circularity through a firm commitment to purchase annually increasing volumes of Circulose pulp. Any pulp not used in Jirecell will be blended in lower concentrations across Jilin’s wider fibre portfolio, advancing the company’s ongoing work with not-for-profit Canopy to shift away from ancient and endangered forest inputs toward circular cellulose.
As the first fibre producer to adopt this approach, Jilin is setting ambitious targets to raise the share of recycled pulp in production. By ensuring demand certainty for recyclers like Circulose, this model enables the investment and scale required to reduce costs and speed mainstream adoption of next-gen textile fibres.
“We have worked with Circulose for many years and have full confidence in its performance and market potential,” said Jin Dong-Jie, general manager of Jilin Chemical. “With this commitment, we are proud to set a global benchmark for textile circularity. Together with Circulose we will lead the industry towards a future where recycled fibres are the norm.”
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