Mercedes-Benz AG has unveiled Tomorrow XX, a new programme focused on decarbonisation, responsible resource use and circularity across the full lifecycle of its vehicles.

As part of this initiative, Labfiber, an Innovera leather alternative, will potentially be used in future Mercedes-Benz vehicle interiors.

Modern Meadow previously partnered with Mercedes on the debut of Innovera in the Concept AMG GT XX, marking a milestone for next-generation materials in high-performance automotive design. Building on this collaboration, Labfiber will now play a role in the Tomorrow XX programme as Mercedes continues to rethink materials from the earliest design phase through to end-of-life considerations.

Australian accessories brand Bellroy is meanwhile using Innovera in a new range of products to provide consumers with an animal-free option replicating the look, feel and smell of traditional leather.

The range includes cases for the iPhone 17 and jackets for the lates AirPods, as well as key holders, passport covers and wallets.

“We formed a partnership with Bellroy to help them bring environmentally sustainable Innovera-based products to market,” said Modern Meadow CEO David Williamson. “With our shared commitment to create high-performance, aesthetically beautiful products, we continue to meet the growing consumer demand for responsibility and transparency without compromising quality. Innovera delivers the perfect balance of science, sustainability and luxury – creating ideal materials for designers and brands to bring their ideas to life and making them resonate with consumers.”

Innovera is crafted using plant-based proteins, biopolymers and recycled rubber resulting in over 80% renewable carbon content. It integrates into industry standard manufacturing processes and is offered in various colours, feels and finishes. Additionally, the material is lightweight and twice as strong as traditional leather.

Through a new online shop, designers and brands can now purchase Innovera samples to explore how they can work with Modern Meadow and its tannery partners to co-create custom materials.

In this case, Bellroy selected Heller-Leder as the supplier of Innovera for its products, showcasing how collaboration can fulfil the design and sustainability needs of the automotive, footwear, fashion and interiors industries.

“At Bellroy we choose our materials based on a balance of functionality, durability and their ability to age gracefully,” said Bellroy chief production officer Arya Ghavifekr. “Innovera brings new meaning to longevity in tech cases and accessories with its strength, protection, superior resistance to wear and and similarities to real leather.”

www.bellroy.com/innovera

www.modernmeadow.com