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21st February 2019, Los Angeles, CA

Turning physical material into digital texture

X-Rite’s Total Appearance Capture (TAC) scanning technology. © X-Rite

X-Rite’s Total Appearance Capture (TAC) scanning technology. © X-Rite

X-Rite Incorporated, a leader in colour science and technology, and its subsidiary Pantone have entered into a collaboration with Luxion, the maker of 3D rendering and animation solution KeyShot. The companies enter into a new partnership to collaborate on the use of X-Rite’s Total Appearance Capture (TAC) scanning technology with Luxion’s KeyShot.

This week, X-Rite and KeyShot displayed their collaborative solution at the Product Innovation Apparel Conference at the LA Grand Hotel in Los Angeles, CA. In addition, on 18 April, X-Rite and KeyShot will host a webinar, showcasing how KeyShot users can create physically accurate material representations for the highest quality 3D visuals and imagery.

“This collaboration will allow X-Rite and KeyShot to take a giant leap forward to allow users to visualise their creations using physically correct digital materials, providing a new level of realism that results in even more immersive experience in product virtualization, media content, and marketing collateral,” said Dr Francis Lamy, Executive Vice President and CTO, X-Rite and Pantone.

The ability to produce soft product imagery in CG at the highest level of fidelity has historically been something of a challenge. One obstacle in the way of achieving true CG realism has been the inability to accurately measure and capture every detail across the multitude of materials used in any particular product design lifestyle. However, firms are now realising the beneficial savings in time and costs achieved with a library of accurate, digital assets. These assets can follow a product from the initial design to its end-marketing.

The partnership between X-Rite and Luxion marks the start of an exciting collaborative development; using X-Rite’s advanced scanning technology with Luxion’s KeyShot real-time rendering application – the technologies can produce the most accurate material visualisation possible.

“A primary differentiator and key feature of KeyShot is the ability to create high-quality visuals using scientifically accurate materials,” commented Henrik Wann Jensen, Chief Scientist and co-founder of Luxion. “Along with the vast material capabilities in KeyShot, this collaboration with X-Rite will allow users to accurately and consistently represent the complex material properties of their scanned textures for an endless number of materials, providing even greater realism in communicating their product visuals.”

www.xrite.com

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